Who is Ksenia Shmelkova?

Founder of Product Atelier SHMELCO. Product & Growth Architect. 8+ years in innovation, venture, SaaS, wellness. I help founders find positioning and get to first sales.

Who do you work with?

Founders when the product is strong but doesn't read that way outside, or when ad spend doesn't convert to sales.

How is SHMELCO different from an agency?

I don't package from a template. I find what's already strong in the product and build positioning and plan around you.

What formats do you offer?

One-time product review (2 sessions) or partnership until first sales. Details on the homepage under Formats.

About

Ksenia Shmelkova

Product & Growth Architect · SHMELCO

I work at the intersection of product, marketing, branding, data and strategy.

I help founders see what their growth rests on — and build a system where every decision is grounded in data and real customer understanding.

Message on Telegram

Product marketing · Growth strategy · Positioning

path

8+ years in innovation and product strategy

Innovation & venture

8+ years in innovation, including 3 years as an analyst at a venture fund — $2.5M invested with my involvement, 300+ projects reviewed.

Product & analytics

Worked in product, marketing and analytics — in startups and growing companies.

Co-founder & CPO

Co-founder & CPO at SaaS startup Koosh, built marketing for B2B SaaS JetStat, designed product ecosystems for medical and wellness projects.

Marketing & go-to-market

5+ years in marketing with experience launching startups in the US and Europe — eCommerce, B2B SaaS.

Own startup

Launched my own startup in the US: two accelerators, advisory board with VP Vimeo and Salesforce, 400+ signups and first customers.

Experience & focus

8+ years in innovation3 years in venture5+ years in marketingSaaS · B2Be-commercewellnessUS market launchAuthor of @shmelco

philosophy

How we think about products and growth

Intentionality

Every business action should be meaningful. Less meaningless products, spending and decisions "because that's how it's done".

Honesty

If data says a channel doesn't work — I'll say it. If the product doesn't deliver value — I'll say that too.

Beauty in details

Every element — from strategy to packaging — deserves attention. Quality lives in the details.

Growth through depth

Don't compete on the surface — dig deeper and find the real meaning.

media

Writing about how to think about products, growth and decisions:

@shmelco →

Message →

Blog

Read →

Have something to discuss — reach out

Message on Telegram

FAQ

Who is Ksenia Shmelkova?: Founder of Product Atelier SHMELCO. Product & Growth Architect. 8+ years in innovation, venture, SaaS, wellness. I help founders find positioning and get to first sales.
Who do you work with?: Founders when the product is strong but doesn't read that way outside, or when ad spend doesn't convert to sales.
How is SHMELCO different from an agency?: I don't package from a template. I find what's already strong in the product and build positioning and plan around you.
What formats do you offer?: One-time product review (2 sessions) or partnership until first sales. Details on the homepage under Formats.