Positioning diagnostics
- Audit of the product lineup, channels, funnels, economics
- Analysis of data from CRM, analytics, financial models
- Interviews with clients and team
- We find where the business loses money and growth
Finding growth where product meets market
Product Atelier
Build products that grow the business systematically
PositioningGrowth StrategyProduct Architecture
the problem
Growth slows down because there's no product-marketing system
Products compete with each other
The lineup grew organically. Clients get confused between offers, the team between priorities.
Marketing spends budget inefficiently
Channels are live, budget is burning. There's no data to tell what brings clients from what burns money.
Business growth slows and it's unclear how to grow further
Clients come, revenue is there. But who exactly buys, why they stay and what drives it — unknown. Growth happens, but it can't be managed.
Clients buy once and never return
There's no path from the first product to the core one. LTV stagnates, repeat sales are random.
the method
We find growth points and design a system of actions that works
We dive into the data, talk to clients and build a growth architecture where every part of the business (channels — creatives — product — sales — brand) reinforces the rest.
Market, client, competitor research and segmentation
- User research
- Audience segmentation
- Competitive analysis
- We isolate the highest-potential segments and form hypotheses
Product architecture and growth strategy
- We design product roles, the customer journey, pricing model, channels and priorities
- A prioritized plan with metrics — not «everything at once»
Ongoing partnership
- We work as an external product partner: adjust course, help with execution, track what works
qualification
This works for companies
A fit if:
- The business already generates revenue and has a product lineup
- Growth runs into chaos, not a lack of clients
- You're ready to change structure, not just «do more marketing»
- You care about data-driven growth, not gut feeling
- You want to launch a new product that turns a profit
Not a fit if:
- You need to «just make a landing page or ads»
- You want fast results without changing the product
- You want to test a single hypothesis
cases
Case results with a built-out growth system
JetstaT
SaaSB2B900+ usersAd reporting automation
Problem:
They didn't understand their channels and growth segments.
What we did:
- Built a positioning map
- Defined segments and value propositions
- Created a Go-To-Market strategy
Result:
+60% MRR in 6 months
PRO-AGE / Astramed
Offline37 countries170+ clinicsMedicine & wellness7+ years on market
Problem:
Products existed in isolation, with no single logic or customer journey.
What we did:
- Found the positioning core
- Identified 4 audience segments
- Defined value propositions
- Systematized all products into a single ecosystem
Result:
A finished concept with a full product ecosystem
Olla.vibe & Resonance Space
Online expert + offline wellnessfrom scratch
Problem:
No clarity: for whom, in what format, at what price.
What we did:
- Formed 7 positioning hypotheses
- Ran competitive research: ~60 respondents + 25 in-depth interviews
- Designed the product ecosystem and go-to-market plan
- Built a full brand guideline
Result:
From idea to a finished, ready product
who's behind this
Ksenia Shmelkova
Product marketing · Growth strategy · Positioning
I work where product, marketing, branding, data and strategy meet. I dive into analytics, talk to clients, find where the business loses money and growth, and build a system where every part works toward the result.
It matters to me that decisions are made on data and real client understanding — not on feelings and habits.
Author of tg-channel @shmelco8+ years in innovation5+ years in marketingSaaSe-commercewellness
services
What people come to us with
01
We're growing, but don't understand what actually works or how to scale systematically
Growth audit
We dive into data (analytics, CRM, financial model), interview clients, analyze channels and funnels. We find what growth rests on and what burns budget. We build a positioning map and a system of go-to-market actions.
Data · Channels · Segmentation · Positioning · Funnels · Packaging
Let's talk →02
Many products, no system, no sustainable growth
Product architecture
We design product roles, the customer journey, pricing model and transition logic. We rethink the product lineup into a system where every part reinforces the rest.
Product lineup · Customer journey · Pricing · LTV
Let's talk →03
There's an idea — it needs to become a product people buy
Product design
We research the audience, test hypotheses, shape value, build the lineup and prepare the go-to-market plan.
Research · Hypotheses · Positioning · Lineup · Launch
Let's talk →04
The business works — but the meaning isn't packaged and the brand doesn't reflect value
Brand architecture
We find the core — client value, uniqueness, founder's voice. We shape positioning, key messages and visual language.
Meaning · Positioning · Brand platform · Packaging
Let's talk →05
You need a strategic partner for the long run
Strategic partnership
We work as an external Head of Product / Head of Growth. Priorities, metrics, adjustments, help with the team and execution.
Priorities · Metrics · Execution
Let's talk →06
I want to grow not only as a business but as a founder — I need clarity and support
Founder coaching
I work one-on-one with the founder: helping make decisions, find the zone of strength, remove inner limits and hold focus between strategy and self.
Decisions · Zone of genius · Focus · Energy
Let's talk →blog
How we think about products and growth
Let's figure out what can change in your business
If your business is growing but growth is getting harder to manage — reach out. We'll review the situation and find where a system gives the biggest effect.